The Business of Fashion
Author :
Publisher : Fairchild Books
Release Date : 2002
ISBN 10 :
Pages : 599 pages
Rating : 4/5 from 21 reviews
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The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

The Business of Fashion

by Leslie Davis Burns,Nancy O. Bryant

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

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The Business of Fashion

by Leslie Davis Burns,Kathy K. Mullet,Nancy O. Bryant

Research-based content provides insight on the organization and operation of textiles, apparel, accesories and home fahion companies, as well as the effect of technological, organizational and global changes on every area of the business.

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Fashionopolis

by Dana Thomas

*NYTBR Paperback Row Selection* An investigation into the damage wrought by the colossal clothing industry and the grassroots, high-tech, international movement fighting to reform it What should I wear? It’s one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labor, the environment, and intellectual

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The Fundamentals of Fashion Management

by Susan Dillon

The Fundamentals of Fashion Management provides a guide to how the fashion industry works, examining the processes, roles and objectives that make up this multifaceted industry.

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Marketing Fashion Footwear

by Tamsin McLaren,Fiona Armstrong-Gibbs

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers.

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Gucci

by Paola Trimarco

Reading level: 2 [yellow].

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The Anatomy of Fashion

by Colin McDowell

Why do we dress the way we do? How has fashion changed and evolved over the centuries? How did the 3-piece suit come about? Why have hemlines risen and fallen over time? In The Anatomy of Fashion, respected fashion commentator Colin McDowell goes beyond standard fashion histories and narrative surveys to answer these questions and many more. The book's unique structure takes the reader from head to toe in sections such as `The Body Unclothed,? `Materials and Texture,? `Head to

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Fashion Sales Promotion Handbook

by Arthur A. Winters,Stanley Goodman

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The End of Fashion

by Teri Agins

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing,

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Regulating Style

by Kedron Thomas

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand “piracy.” In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal

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Inside the Minds

by Marissa Berenson

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Rampup

by Hindol Sengupta

Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the

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Older  but Better  but Older

by Caroline De Maigret,Sophie Mas

From the best-selling authors of How to be Parisian, this book delivers the things smart, savvy, fabulous French women think, feel and advise as they hit 40--on life, love and everything else. Older, but Better, but Older has the playful wit, self deprecation and worldly advice we have come to expect from these best-selling authors, but now it is focused on the French woman's mindset as she hurtles towards 40. Caroline de Maigret and Sophie Mas are back to amuse you

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The Super Fashion Designer

by Fashionary International Limited

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

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Fashion Sales Promotion

by Arthur A. Winters,Stanley Goodman

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