|Author||: Jane Austen|
|Release Date||: 1899|
|Pages||: 328 pages|
|Rating||: 4/5 from 96 reviews|
by Daniel J. O'Keefe
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citationsGET BOOK!
by Helena Halmari,Tuija Virtanen
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typicalGET BOOK!
by John O'Shaughnessy,Nicholas J. O'Shaughnessy,Nicholas Jackson O'Shaughnessy
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.GET BOOK!
by Kathleen Kelley Reardon
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.GET BOOK!
by Judy Simons
Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.GET BOOK!
by James Price Dillard,Michael Pfau
Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s deathGET BOOK!
by Kurt Mortensen
Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated techniques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment-the most comprehensive persuasion resource available today-he lets readers in onGET BOOK!
by James Brian Stiff,Paul A. Mongeau
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitativeGET BOOK!
by Jane Austen
At twenty-seven, Anne Elliot is no longer young and has few romantic prospects. Eight years earlier, she had been persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortunenor rank. What happens when they encounter each other again is movingly told in Jane Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, but, above all,GET BOOK!
by Robert Levine
Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.GET BOOK!
by Randal Marlin
This book aims to develop a sophisticated understanding of propaganda. It begins with a brief history of early Western propaganda, including Ancient Greek classical theories of rhetoric and the art of persuasion, and traces its development through the Christian era, the rise of the nation-state, World War I, Nazism, and Communism. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such asGET BOOK!
by Garth Jowett,Victoria O'Donnell
This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.GET BOOK!
by Stephen J. Cimbala
Cimbala analyzes "military persuasion"--the art of using armed force to support diplomacy, deterrence, crisis management, unconventional conflicts, peace operations, and other military activities short of major conventional war. As he shows, it calls for new methods and mind sets in diplomacy and in military operations. It also requires a U.S. public more tolerant of ambiguity and half measures, including the cutting of losses when necessary.GET BOOK!
by Jesse Zuba,Jane Austen
Presents a series of critical essays discussing the structure, themes, and subject matter of Jane Austin's novel of a young woman who is persuaded not to marry by her godmother.GET BOOK!